
Dante's Inferno Might Outsell God of War III
Before you tell me that I am retarded I encourage you to read all, or at least most, of this article. My goal with this piece is to attempt to look at these two games from a different point of view from how most people might see this situation. I think most people just assume that God of War III is going to sell like hotcakes because it is a popular title among the hardcore audience. Those same people probably just see Dante’s Inferno as a cheap clone of GoW.
Don’t get me wrong, GoW III will like sell very well. I am simply trying to look at the situation from a more analytical point of view and I think Dante’s Inferno has a chance to outsell God of War III. If, after reading all the way through, you still think I am idiot then by all means tell me and give me a legitimate counter-argument.
The Case For God of War III
1. Sales Figures
MGS2 sold right around 5.5 million units and MGS3 just over 4 million units, both on PS2. Then MGS4 released on the PS3 and has sold between 4.5 and 5 million units. The original God of War on the PS2 sold between 3 and 3.5 million units. Then GoW II sold closer to 2.5 million units. I believe both series are share similarities with both being critically acclaimed and PlayStation exclusives (with a couple of minor exceptions with MGS: Twin Snakes on GC and MGS2: Substance on Xbox).
I think it is also important to look at sales figures of other PS3 exclusive titles. Resistance: Fall of Man, a PS3 launch title, sold slightly more than 3.5 million units. It’s sequel, which released 2 years later, only sold between 1.5 and 2 million units. Motorstorm released very early in the PS3 life reached sales of 3.5 million units.The original Uncharted: Drake’s Fortune sold just over 3 million units. Even after receiving the massive critic acclaim and several GOTY awards, Uncharted 2 has yet to reach the 3 million units sold mark. Little Big Planet, which came out in 2008, has sold slightly more than 3 million units. The trend I seem to notice here, with the exception of MGS4, is that PS3 exclusive aren’t selling more as time goes on despite the PS3 having a larger install base. In some cases, sequels to exclusives are even selling less.
If I assume that God of War sales trend will be similar to MGS sales then I would predict God of War III selling right around 3 million units. We can also see that 3 million units sold is right in line with every other big name PS3 exclusive that has been released outside of the PS3 launch window.

2. Competition
Another important factor to examine is the games that release around the same time. With MGS4, the only other notable game being released was GTA IV which hit shelves 6 weeks prior, the same amount of time that Dante’s Inferno will be released before God of War III. You also have to realize that FF XIII gets released the week right before GoW III and Heavy Rain two weeks before that. I understand that FF and GoW are different genres but it seems silly to release their biggest game this year right after Final Fantasy. While Heavy Rain will be lucky to sell 500k units, it is an anticipated title worth noting.
I think most people dismiss Dante’s Inferno as a cheap GoW clone that isn’t as good. With the game hitting shelves first, it might be able to steal some sales away from GoW III if people decide they don’t want to play a very similar game so soon after.
3. Marketing
The final point when it comes to God of War III is the marketing campaign. Sony has detailed some of their plans which should be in full effect right now. The biggest marketing push will be their partnership with 7-Eleven and Mountain Dew (similar to Halo 3 promotions). 7-Eleven will have four different collected cups along with its own Slurpee flavor, “Kratos Fury”. There will also be a special GoW III Mountain Dew flavor which will be sold in 20oz. and 2-Liter bottles. Outside of this it has been announced that GoW III will be advertised on Facebook in some capacity as well as having TV Spots during the Mountain Dew Tour on NBC.
This is only the marketing that has been announced and detailed. I am sure we will start to see every website on the internet themed with God of War III like we do for any big release as we get closer to its release. With the massive marketing push the game is receiving I can see how sales would be positively effected.
Given all of these factors I think it is safe to predict God of War III sales to be in the range of 2.5 to 3.5 million units.
The Case for Dante’s Inferno
If we assume God of War III will sell on the high end of my prediction at 3.5 million units, Dante’s Inferno will need to sell more than that. The best evidence that I can use in this case are showing examples of other original IP that sold close to or more than 3.5 million units. To be fair I am also going to take a look at competition and marketing.
1. Sales Figures
This might be considered cheating, but I think the original God of War on the PS2 is a good example of a successful new IP. It came out during the same time of year as Dante’s Inferno’s release and reached sales close to 3.5 million units. Rock Band is also another great game to use as an example. It sold between 3 and 3.5 million units between the PS3 and Xbox 360 (closer to 4.5 with Wii sales included). Mass Effect sold slightly more that 2 million units as an Xbox 360 exclusive. Also, Assassin’s Creed sold over 7.5 million units between the two consoles. Fallout 3 sold more than 4.5 million units between the two consoled (not including PC sales).
Fallout 3 obviously isn’t a new IP but I think it shares many similar traits as it is a name mostly only recognized among a hardcore PC audience and yet it sold very well. The rest of the games mentioned are all new IP, like Dante’s Inferno, which sold very well.
2. Competition
Obviously being released around the same time at God of War III, the two games face similar competition. Mass Effect 2 just came out and has been a very popular titles having already shipped 2 million units worldwide in its first week. The point I want to make here, and one that applies to God of War III as well, is that a new IP can still be successful even with big competition surrounding its release. Rock Band, Mass Effect, and Assassin’s Creed all came out during the holiday season of 2007. These titles sold very well coming off the heels of Halo 3 and Guitar Hero III and having been released during the same month as Call of Duty 4. Despite having massive competition, all three games sold well, especially Assassin’s Creed.
I should also not that both Bayonetta and Darksiders just came out in early January. Neither game has broken the 1 million unit barrier and they probably won’t at this point despite both games receive positive reviews. It is possible that they came out too soon after the holiday season. Or maybe the consumer just isn’t interested in this type of game right now, I’m not really sure.
3. Marketing
EA received attention with Dante’s Inferno pretty early on with their unique approach to marketing, sometimes with negative backlash. EA tried to host a fake protest outside the convention center during E3 09 which resulted in actual protesting against EA. They also tried to give away a night of sin at Comic-con by having people submit pictures of themselves with booth babes which didn’t exactly turn out as planned.
EA did manage to have some great marketing schemes, however. The video for the fake Wii game, “Mass We Pray”, actually makes me wish that the game was real because I would totally play it. They also sent out a wooden box to gaming journalists across the country which contained a hammer and safety goggles and RickRoll’d everybody in the process. And let us not forget the 100% real $200 check that they sent out to gaming sites as well.
Outside of these viral marketing attempts, they are doing some major mainstream marketing as well. I am sure you have already noticed most of the gaming and some non-gaming sites that you visit themed all nicely with Dante’s Inferno. EA has also announced that they have purchased a Super Bowl spot to advertise the game this coming weekend. I haven’t checked the actual price of a Super Bowl ad recently but I know that shit costs more money than I would like to think about.
I think the most important thing that all of EA’s marketing tells us is that they believe in Dante’s Inferno 100% and are pushing it as hard as they can. I can’t think of any other game that EA has pushed as hard as they are with Dante’s Inferno. Ubisoft really believed in Assassin’s Creed and did everything they could to sell that game, and it worked. It is possible, and EA is hoping, that we see the same results with Dante’s Inferno.
The Conclusion!
I stand strong that God of War III will sell between 3 and 3.5 million units, but possibly lower. If Dante’s Inferno performs similar to Darksiders or Bayonetta then it has no chance to outsell GoW III. I don’t think this will be the case, however. I think there is a good chance that Dante’s Inferno will catch the consumer’s eye and people will pick up the title like they did when Assassin’s Creed came out. If that is the case, then I think Dante’s Inferno has a good chance to outsell God of War III.
*EDIT*
I just realized that I never really mentioned Dante’s Inferno being multiplatform. When I say that DI might outsell GoW III, I am considering both versions of the game together. And then I guess there is the PSP version, but I don’t want to get into that.






I am going to have to disagree with you. I know alot of games have sold well, but new EA IPs don’t generally sell that greatly. Look at Dead Space and Mirror’s Edge. Also If you look at the preorder charts for America God of War 3 preorders are greater than Dante’s Inferno, and DI is closer to release. The numbers from GoW3 are 327,688 and DI on both consoles added up to 200,415. God of War 3 still has a month and a half to rack up preorders, DI has 2 weeks. I don’t beleive it will sell more. I see 1.3 million for the PS3 version and 850,000 for the 360 version. Bringing it to 2.15 mill.